Win the Shelf Battle

The complete solution for retail area managers and auditors.

Presence Tracking (DN)

Quickly check present products. The app automatically calculates your Numeric Distribution (ND) per point of sale.

Price Surveys

Monitor your price positioning and that of competitors. An alert is triggered if the perceived price is outside the recommended range.

Photo of success

Validate end-cap setup with a timestamped and geolocated photo. Essential for proving contract execution.

Out-of-Stock Management

Report shelf out-of-stocks. The tool can generate an order recommendation for the department manager to correct stock.

Quality Audit

Shelf cleanliness, planogram compliance, presence of signage... Audit your brand presentation in a few clicks.

Benchmarks

Compare stores within the same sector. Identify underperforming points of sale to focus efforts where needed.

The Challenges of In-Store Execution

Why shelf visibility is your top growth challenge.

Undetected Out-of-Stocks

A missing product on the shelf (OSA) is a permanent lost sale. Without a fast reporting tool, identifying out-of-stocks across 200 points of sale is impossible.

Non-Compliance with Planograms

Agreements negotiated at HQ are often poorly applied locally. Without systematic photo proof, it's difficult to get department managers to correct this.

Uncontrolled Price Gaps

A labeling error or a price disconnect from the competition can cause your sales volumes to drop in a few days without you being alerted.

Unusable Visit Reports

Reports entered several days after a visit are imprecise and don't allow for real-time reactions to competitor promotional actions.

Dakimob: The 'Commando' Tool for Your Area Managers

In retail (GMS), the battle is won at the linear meter. Dakimob is the mobile solution that gives your sales force the means to control, correct, and enhance their store presence.

Ultra-fast data capture for more useful presence

Our app is designed for intense retail use. Barcode scanning to check stock, ergonomic price survey forms, and 'before/after' photos to validate your end caps. Every entry is geolocated, providing irrefutable proof of execution for your clients and sales management.

Business Value: Revenue and Share of Shelf

Dakimob boosts your retail performance indicators : 15% reduction in out-of-stock rate, increased compliance with national agreements, et reporting time divided by 3.

Thanks to the centralized dashboard, you benefit from a 'mirror' view of your shelves across France, allowing you to adjust your merchandising strategies in a few clicks and maximize your promotional ROI.

Scenario: Lancement Produit

Monday morning, launch of the new 'Bio' range. All area managers receive the 'Bio Implementation' mission. They visit their hypermarkets. On the app: a reminder of the target planogram. They set up the POS displays, stock the products, and take 'Before/After' photos. At 5 PM, the sales director has the map of France with implemented stores in green.

Frequently Asked Questions - Merchandising

How do you calculate share of shelf?

You enter the number of 'facings' of your brand vs. competition. Dakimob instantly calculates your percentage of shelf presence.

Can we manage large product catalogs?

Yes, the app supports thousands of references. Intelligent search and scanning facilitate the selection of the right product in seconds.

Does the app manage promotional operations?

Absolutely. Create specific missions to track a promotion: box presence, promo price tagging, and photos of the display.

Can we export PDF reports for the department manager?

Yes, at the end of a visit, you can generate an immediate audit report and email it to the store manager to record points to be corrected.

How does geolocation work?

The arrival clock-in 'locks' the mission to the relevant store. This ensures data and photos were actually taken on-site and not remotely.

Can we perform competitive intelligence?

Yes, a dedicated module allows your area managers to report photos and information on promotional actions or new products from competitors, feeding your strategic intelligence at HQ.

Manage your shelves

The field solution for retail.

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Dakimob for Merchandising & Audits